Thursday, November 1, 2012

"Ronaldon't"

There is this Nike ad that is supporting the soccer player Christiano Ronaldo, and it is basically a picture of him with the caption beside him saying, "Christiano Ronaldo: Young, Gifted, and Portuguese." Now while everyone knows that he is young and Portuguese and somewhat skilled at soccer, I believe that these are not some of his more prolific traits.  I will admit that I am not the biggest soccer fan known to man, but I definitely now soccer culture and the split following that Ronaldo has collected over the years playing for both Manchester United and now Real Madrid.  Being a Chelsea fan myself, I have never really let myself become a fan of Ronaldo ever, and I have a few very good reasons why, besides the fact that he has played for teams that I despise.  These reasons are that he is extremely over payed as an athlete (making over 1.4 million USD a month and upwards of 17.5 million USD a year), and the fact that he never plays to that kind of potential.  Sure, he is good at soccer, but come on now people, no one deserves that kind of money to sit right by the goal everygame and look for a well timed cross just so you can pop it into the net.  Then there is the fact that he has also made a name for himself in the soccer world as a "flopper".  A player who "flops" is known to act out or really emphasize any body contact that a defender or other player will make towards them, usually drawing a foul that wasn't there or pretending to act injured just to make a point.  No matter what the outcome, a "flopper" like Ronaldo always looks like a total baby and in my mind, a p**** and a b****. Soccer is meant to be played with a sense of dignity and respect for the game that is so well respected around the world, not to fake injuries or act like a clown.  It is these aspects of Ronaldo that cause me to hate him so much.

My plan for the adbuster is to take the Nike ad that I mentioned before and edit the three words that they  used to describe Ronaldo as.  These three words will be very congruent to the fact that he is overpayed and a wimp in the soccer world.  His pretty boy attitude and clownish behavior will also be emphasized in a way by editing his jersey and appearance as he is shown in the ad.  My overall goal is to make an ad that rips on Ronaldo and shows everyone the kind of soccer player and person he really is.

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